Every year, thousands of meetings and events take place around the world and create an economic impact in those cities. Most event organizers do not know how much their event contributes to the economic impact of a destination. However, event organizers are significant drivers of the overall economic impact.

Events help promote the cities they are hosted in and attract more visitors to the area. The image of a destination is often more attractive due to the success of events hosted there. For most events, the money spent by conference attendees contributes to economic impact in the local area and is the largest factor in generating economic impact.